Raeda Group specializes in organizational effectiveness and the most common areas where business leaders often find some of the greatest challenges. Our mission is to start with our clients’ audiences FIRST.
“Who are you trying to communicate with? Are the right audiences finding you? Why aren’t they hearing or seeing you? If they do find you, how do they perceive your organization? Is it what you hoped they would perceive?”
While we offer a range of single specialties, and we will work with our clients in specific areas, every member of the Raeda Group team believes that organizational effectiveness is not the result of one “working part”. It comes from a well-rounded approach to knowing all the variables and barriers that impact an organization’s ability to move forward. While many organizations attempt to prescribe one problem, we look at many of the ‘moving parts’ first, and how they work together with other parts of the organization. Then we work logically to determine what’s doable, what’s affordable, and what’s possible.
Our capabilities currently are:
Strategic Executive and Management Coaching: Strong leaders recognize they occasionally need a third party to provide a new perspective to a business problem, to help them move towards getting objectives met, and to communicate with people both in and out of the organization in efficient and effective ways. Raeda Group provides organizational leaders with an analytical and pragmatic methodology to help them realign with staff, partners and customers.
Corporate Governance and Corporate Social Responsibility: Many organizations are faced with a growing set of regulations and expectations from customers, partners, and investors. Raeda Group helps clients navigate through the myriad of complex issues in compliance, regulations and public perceptions that all are facing at a increasingly rapid rate.
Human Resources Strategy: From recruitment and retention, to compensation and benefits, to policy-making, Raeda Group works with clients to develop the best approaches to ensuring organizations succeed in the management of human capital. With a set of reliable processes and strategies, organizations create a stronger chance of attracting and retaining the right people and the strongest talent.
Sales Processes and Business Development: Raeda Group is dedicated to ensuring that our clients’ sales and business development teams (or fundraising and sponsorship teams) are engaging with customers and audiences in the most effective and meaningful ways. Successful sales processes and business development strategies are based on a real understanding of the customer/audience and then developing logical steps to connect and deliver the product or service to create a lasting relationship.
Marketing and Communications Strategy: Effective marketing and communications is not simply a set of tactics. Raeda Group works with clients to take an integrated approach and a consistent message to their audiences. The playing field in marketing, communications and public relations has changed, and we help clients understand and implement the strategies and tactics to ensure they have a chance to inform and captivate target audiences. We help clients build thought-leadership, customer loyalty and brand awareness with a logical approaches based on human and financial resources.
Business Technology, Online Strategy and Mobile Strategy: Technology has presented both an advantage and a challenge to many organizations. As businesses grapple with understanding the most appropriate technologies to use, we work with our clients based on their audience, marketing strategy, sales and business development strategy, and organizational requirements to define the best approach. Whether it is an eCommerce solution, a mobile Web site, or a specialized technology application, Raeda Group works with clients to define and develop their technology assets.
